Valentine’s Day is around the corner and according to the National Confectioners Association in Santa Barbara, California each year particulary over this period Americans spend over $1.1 billion on candy, 75% of which is chocolate.
So what’s the deal with chocolate? Most women say they love it, some even claim it’s better than sex. Not really something men would state I guess, or at least not so openly. A brief research conducted by Dr. Andrew Scott, a student at UCL London reveals that it’s suspected phenylethylamine which is one of the compounds found in cocoa causes an emotional high similar to being in love. It stimulates the nervous system and increases the heart rate and blood pressure.
A chemical also known to be released in the brain when eating chocolate is serotonin, which gives a sense of well-being. Chocolate also helps women relieve stress and get in a romantic mood, which normally results in more sensual and passionate sex.
So should chocolate be classified as a drug or food? and is it just women who posses this craving?
Personally I believe it is neither of the two, and in spite of what some people claim it is in no way addictive. It’s the combination of sugar and fat which makes the flavor of chocolate so desirable not the compounds it contains.
Similarly men crave for sugar and fat occasionally. Perhaps not as often as women who due to their menstrual cycle end up with a frequent hormone imbalance, this creates the famous mood swings and that is when the craving reaches its peak. Most men wouldn’t admit that they sometimes crave chocolate as well, the reason is that it can be interpreted as a weakness, which is obviously something men desperately attempt to obscure.
There’s clearly something sensual about chocolate, probably the fact that it melts at just above body temperature. However, next time your date, boyfriend or husband offers you chocolate know that there could very well be an underlying reason.